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Business as Usual: The Rational Consumer and Behavioural Economics with Trent Smith

Friday 1st July 2022 | Zac Hoffman | R1 News Reporter | zac@r1.co.nz

This week on Business as Usual, Zac speaks to Trent Smith from the University of Otago's Economics Department about the idea of the rational consumer, if it's still a viable concept in the 21st century and the advent of behavioural economics.